Halloween is just around the corner, and it's the perfect time to get creative with your little pumpkins! At Alf & Co, your go-to children's lifestyle store in Nottingham, we have lots of Spooktacular Events to entertain your babies, toddlers and children this half term. Plus check out our t...

Parenthood is the most rewarding job in the world. But it can also be one of the most challenging. Amongst the nappy changes, midnight feeds, and endless laundry it's easy for us mum’s to forget about self-care. At Alf & Co, the family lifestyle store nestled in Mapperley Nottingham, we unde...

We love a Great British Summer in the sunshine don’t we, but let’s be honest babies and children aren’t always the best in the heat! Here are our top 5 recommendations at Alf & Co. to keep babies and preschoolers cool in hot weather, whether here in the UK or on your Summer Holidays. Dress...