Halloween is just around the corner, and it's the perfect time to get creative with your little pumpkins! At Alf & Co, your go-to children's lifestyle store in Nottingham, we have lots of Spooktacular Events to entertain your babies, toddlers and children this half term. Plus check out our t...

Embrace Autumn Adventures with Alf & Co: The Ultimate Family Outdoors Guide. As the leaves start to change colour and Autumn fills the air, it's the perfect time to pack up your little ones and head outdoors for some family fun. At Alf & Co, your family lifestyle store in Nottingham, we ...

Parenthood is the most rewarding job in the world. But it can also be one of the most challenging. Amongst the nappy changes, midnight feeds, and endless laundry it's easy for us mum’s to forget about self-care. At Alf & Co, the family lifestyle store nestled in Mapperley Nottingham, we unde...

The morning hustle can often turn into a chaos for any parent or caregiver, especially when getting young ones ready for school or preschool. Trust me I know! But fear not, because we've got some top hacks for a stress avoiding, plain sailing school/pre-school morning run! As Nottingham's trus...

We love a Great British Summer in the sunshine don’t we, but let’s be honest babies and children aren’t always the best in the heat! Here are our top 5 recommendations at Alf & Co. to keep babies and preschoolers cool in hot weather, whether here in the UK or on your Summer Holidays. Dress...

Spring is a great time to get out and about with your little ones! There are so many fun activities and events to explore in and around Nottingham. At Alf & Co - Nottingham’s childrens lifestyle store, we know that buying new clothes, toys, and gifts is an exciting part of the season too. S...

With our new arrival of Avery Row blankets in our Nottinghamshire baby store we thought it was high time that we shared with you our wonderful collection of newborn products. One of the most popular gift requests we have in our Nottinghamshire children's gift store is for newborn gift ideas. So b...

Turtledove London are a wonderful children's clothing brand that we are delighted to stock at Alf & Co. When Alf & Co owner, Kirby, began sourcing children's brands to stock in her Nottingham based children's clothing store, she just knew that Turtledove were a must have. Turtledove's clo...

Let us introduce you to BareFaced Birth - Hypnobirthing & Antenatal classes in Nottingham. The fabulous Kerry from BareFaced Birth holds her in person sessions in our Nottinghamshire independent children's store and to help you get to know her we are delighted to be able to share some of her...

Let us introduce you to BareFaced Birth - Hypnobirthing & Antenatal classes in Nottingham. The fabulous Kerry from BareFaced Birth holds her in person sessions in our Nottinghamshire independent children's store and to help you get to know her we are delighted to be able to share some of her ...

The most magical time of the year is just around the corner and we have been excitedly planning our Christmas collection in our Nottingham children's clothes, gift and toy shop, Alf & Co. If like us, you are planning to buy good quality, sustainable and unique gifts for your children this yea...

FreeRider Baby Wraps were always going to be a must have product for us at Alf & Co. We love the ethos that this brand has for bringing closeness and connection between parent and baby. We also adore the stylish nature of these wraps. There is a baby wrap design to suit every persons style, a...